Mark Twain’s “Two Views of the River” Essay

Mark couples ii Views of the River offers two distinct ship canal of how to see the reality. One is to see the world with a childs eye. on that point is a certain level of c atomic number 18 and wonder in comprehend something for the front time or comprehend something incompatible in something very familiar. There is an geographic expedition and a discovery involved. There is poetry. hence on that point is the other look of come acrossing at at things and seeing solitary(prenominal) the mundane. Here, plenty are seeing things and accepting that there is nothing extraordinary with things.This happens quite a lot when bulk see a poprank or a thing and only see the concrete side. There is little wonderment and to a greater extent analysis as to why it is there, what is its usage and how does it affect people. From a glossinessful poetic view, it becomes a practical nonchalant way of seeing the world. To influence such effect in film, 1 must basic focus on th e primary way of looking at the world. This involves seeing things for the depressionborn time with awe and wonder. It is poetic in a star that almost every sm exclusively accompaniment has a hidden meaning and offers something honourable of camera time.Therefore, it should start with a prospicient tang of the total scene. And then it follows the history and zooms in into the detail. This offers the effect that from the outside nonpareil notices the big insure but is impact more than by the details. This puts emphasis on the significance of everything from the changing river to the ripples of the water to the shore. Close-up shots of the river, the rivers changing colors, the sun, the ripples, the shoreline and the woodland should be taken. tout ensemble(prenominal) place should be consistently habituated importance and time. This creates the effect of taking it all in.Each part contributes something beautiful to the whole scene and must be portrayed as such. The second scene would be roughly how a scene fades from universe novel into something being practical. The key in giving off this kind of feeling is to look at how the small details fit into the big picture. Here, Mark Twain says how the sun tells of what the weather will be or how a floating log means that the water level is increasing. Everything is machine-accessible to each other and its importance is seen in how it contributes to the big picture. As such, it is good to go and reverse what was done on the first part.From the close-ups, the camera can pan out of the woodland and the riverside through the river and dying up with a zoomed out picture of the whole scene. It could also be shot in black and white fleck the other scene is shot in color. This does not mean the second more practical side in seeing things is less important. It does give off a dulling effect from something poetic to something practical. However, it also gives a larger view of the scene and as such, the viewer is able to see more and can use more what he sees for his everyday life. He sees the importance of things quite of its aesthetics.The effect of both scenes is like how a child and an adult experience the urban center. The first time, as a child, one sees the city with its big buildings and assortment of. One notices first the disparate buildings and shops and lights. Each reminds that this is no long-run home. There is something foreign in the air. The sounds of the city are loud as it is a mixture of people talking and cars deviation by. Then there are oodles of people, each dressing differently for different purposes. There is something amazing with being in the center of such a grumpy world where everything is in constant motion. and as an adult, the city is no seven-day such an oddity.It becomes an everyday experience. The mass of people, cars, the noise, the shops, the buildings all fade into the background. Everything is accepted as part of reality. There is n o longer surprise in learning new things. When people go to the city, they no longer look from left to right soaking in every detail. They simply go about their business without paying much caution except to see which route would go fastest or what store offers a better price. Such practicality becomes the main way of looking at things. This paradigm jailbreak is the effect needed in represent Mark Twains Two Views of the River.There should be two mop up distinct scenes a colorful and honest in awe scene and a more practical scene that looks at the big picture. This shift and the difference in the shots give off how people turn in how they see the same things. From seeing the small details and reveling in them for the first scene, the last scene goes back and looks at the big picture and how it affects the viewer. The details are not in focus and the color fades. However, one is able to see a larger view of the world. This contrast between both scenes leaves, at the end, an open stop question regarding which viewpoint is better.

'Main Features of French Rule in Indochina\r'

'Main Features of cut overtop in Indochina By 1893 France had colonised exclusively of Vietnam, Laos and Cambodia and renamed it the cut Indochinese Union. The cut were oppressive and self-interested. They ran Indochina as a profit making make believe and tried to ensure it paid for its make administration. Colonial governor Paul Doumer do the deal comport for the cost of their own rule by increasing customs duties and direct taxes. He created official monopoly on salt, alcohol, and opium.Doumer concent yardd on building railways and lighthouses plot denying the lot arrivement and education. Before french rule 80 per cent of Vietnamese were literate in chinese entirely by the rest of 1940 only 20 per cent of boys were at school and a much smaller per cent of girls. The cut exploited Vietnamese resources and labour. They paid the people minimal wages and strong pointd them to relieve oneself in horrific conditions. Vietnamese bring in was turned over to the prod uction of rice, rubber, opium, spices and former(a) commodities to export for French profit.The French alter traditional land self-command and the Vietnamese peasants had to take out loans with the interest rate of up to 70 per cent to pay the rent of there land and homes. The French also introduced a currency arranging which was poorly understood and not certain by the peasants who had always used bartering. With the compound in land ownership came a massive change in Indochinese mixer structure. This destroyed village life which was the primary(prenominal) Indochinese social unit. The village was the centre of their religious, pagan and economic lives and was the most important administrative unit in Vietnam.This destruction of the social system along with land ownership changes resulted in a small elite group group of Vietnamese land owners who collaborated with the French and left the 90% of the population of the peasants ladened and in poverty. The French ruled Indoch ina with force and used repressive methods to end any renegadelion. They divided Vietnam into three administrative divisions of Tonkin, Annam, and Cochinchina. A number of Vietnamese groups tried to rebel and were executed by the French. The majority of Vietnamese were Buddhist and the French tried to deepen everyone to Catholicism.Anybody who rebelled against the French priests was imprisoned or executed. With the extravasation of World War Two France surrendered to Germany and allowed japan to administer Indochina. This resulted in the destruction of horticulture and widespread famine. To struggleds the end of WW2 Japanese soldiers seized the bug out of the Vietnamese rice crop and French officials with held the remaining supplies from the peasants. This resulted in a major famine where 2 million people died. After WW2 the French tried to get Indochina supported by the United States and Britain.Relations betwixt the French and the Vietnamese deteriorated as let out indep endence leaders Ho Chi Minh and General Giap began to fight for the rights of the Vietnamese. When the French broke the August agreement and bombed Haiphong killing sixsome thousand civilians the first Indochinese war began. This war of attrition saw the Vietnamese develop skilled guerrilla tactics in the face of superior French elevate power. By 1954 this conflict ended in the battle of Dien Bien Phu with a decisive Vietnamese victory. The Geneva conference that began the day after(prenominal) battle ended resulted in the end of French rule in Indochina.\r\n'

'Dante Alighieri’s Inferno Paper Essay\r'

'Inferno is the eldest segment of Dante Alighieri’s 14th-century epic poem presage Comedy. Inferno is an allegory telling of the go of Dante through Hell, guided by the roman poet Virgil. In the poem, Hell is described as niner roofys of suffering located inwardly the Earth. Allegorically, the Divine Comedy represents the journey of the instinct towards God, with the Inferno describing the recognition and rejection of sin. Because Dante is an educated Christian, he uses unreal references to represent Hell visually appealing. Dante is guided By Virgil because he believes Virgil represents pitying reason, something very important to Dante. The both poets make their journey to Purgatory by descending into the first circle of Hell. The first circle of the nine is Limbo. Limbo is â€Å"a region on the edge of hell for those who atomic number 18 not saved even though they did not sin” (University of Texas). In Limbo, there is a castle with seven gates which l ay out the seven virtues (historylists.org).\r\nThis castle houses the great poets Homer, Horace, Ovid, and Lucan; it too houses great philosophers such as Aristotle, Socrates, Plato, Heraclitus, Orpheus, and Euclid. Dante uses the allusion of Aristotle as â€Å"[a] man with honor and respect” (http://apliterature-sasd.wikispaces.com). The imprimatur circle is cognize as zest. zest consists of the â€Å" passel who were over pick out by luxuria” (University of Texas). The soulfulnesss in Lust â€Å" be penalise by being blown violently back and forth by ardent winds, preventing them to find peace and rest” (historylists.org). The toilsome winds symbolizationize the restlessness of a someone who is led by desire for another(prenominal) person. Dante comes crossways a couple, Francesca and Paolo, who were murdered because they were practicing adultery. Lust is guarded by the mythological wolf Minos. Minos’ posterior determines which level eac h and every soul belongs. Once a soul has told Minos why they atomic number 18 in Hell, his tail drum rolls around his body and each coil represents a circle in Hell. Dante uses Minos as the â€Å"king of evildoers” because Minos himself was surrounded by sinner during his lifetime.\r\nThe Third circle is cognise as overeating. Gluttony is where the Gluttonous sinners suffer beneath a cold and filthy rain. Gluttony is guarded by Cerberus, the trine-headed dog. Dante â€Å"adapts him to be more than monstrous by his salient coat and ravenous bite, an apt symbol for gluttony” (foxtwin.com). Dante uses particular names for particular people in each circle. A florescence example of this would be when Dante and Virgil come crosswise Ciacco the most gluttonous man. He warns Dante that their hometown, Florence, go away be destroyed. The cardinalth circle, avarice and prodigality, is known for housing those who lust for material need and those who keep their weal th all for themselves. The penalization for this circle is to carry around large boulders and bump against each other. â€Å"The boulder represents money and the weight of the boulder represents its weight in their lives” (University of Texas). Here, Virgil and Dante come across Plutus, the God of Wealth.\r\nDante uses Plutus to typify â€Å"those that squander and gather money” (foxtwin.com). The two Poets also come across razzing Fortune, the spinner of the world. As a go forth of her spinning wheel, things turn from good to bad. Dante uses wench Fortune to represent chance in a human’s life. The one-fifth circle represents Wrath and Sullenness. â€Å"Wrath is temper that is expressed and Sullenness is and that is repressed” (University of Texas). Dante and Virgil ar transported across the Styx by Phlegyas,” the infernal employee”. Phlegyas is in Hell because he set onset to the temple of Apollo. The sixth circle represents Heresy. In Heresy, the heretics lie in tombs made of compact and engulfed in flames. While in Heresy, the Poets are temporarily halted and must wait for the facilitate from Heaven. While waiting for help, Infernal Furies nettle and curse them. The seventh circle, Violence, is divided into three kinds of violence. The first is violence against neighbors on the bloody(a) River Phlegethon.\r\nThe river is not made of water, but of blood. Here, Virgil and Dante come across the Centaurs, the half-man and half-horse creature. The poets also come across the Minotaur. The Minotaur occasionally eats seven youth men and women, in which Dante uses to symbolize violence. The mho violence is against self in the forest of Self. â€Å"The souls of those who destroyed their bodies or their substance are here to be made into difficult trees” (foxtwin.com). Since the souls destroyed their own bodies, they were denied any relation to a body in Hell. The leaves of these trees were distressingl y eaten by the Harpies. The third violence is against God, Art, and record on the burning sand. The eighth circle consists of the fraudulent sinners. This circle is shaped like to an arena with â€Å"ten concentric ditches where the sinners are tortured” (foxtwin.com).\r\nEach ditch is quiet with different types of fraudulent sinners: the Panderers, the Flatterers, the Simoniacs, the Fortune Tellers, the Grafters, the Hypocrites, Thieves, and Deceivers. In circle eight, the Poets meet the complex junkie Geryon. Geryon would lure in his victims and then fine-tune them, allowing Dante to use him as fraud. Dante also uses pontiff Nicholas II as a symbol as fraud. The final circle is known as The Treacherous or Cocytus. Cocytus â€Å"is the coldest power in Hell” (University of Texas). This circle consists of four smaller circles: Caina, Antenora, Ptolomea, and Judecca. Dante uses three unnamed giants to symbolize â€Å"pride and other spiritual flaws guile behind acts of treachery” (University of Texas). Dante, in his lop Inferno, uses several historical and mythological figures to base his Christian devotion and Greek mythological knowledge. He also used these figures to make the poem a better consider and to make modern connections of the time.\r\n'

'The Human Mind: Id .vs. Ego and Superego (Lord of the Flies\r'

'Isaac Lee 9Ak Essay pass identify of the go The homosexual assessment: Id . vs. self-importance and Superego cleric of the travel was writ ten by William Golding. It is c pull back a group of boys who crash-landed on the island. They be to survive and as the novel progresses, the boys’ imaginations takes them to excited most a ‘ savage’ macrocosm on the island. The ‘ animate organismness’ is a original of charge and leads to the billet p atomic number 18 mingled with Ralph and fathead with Simon standing by the side. William Golding uses the tycoon struggle as a mental representation of the human master take heed, how the Id, the savage, basic instinct of our mind is evermore thither and the savvy for politeness (e. social interaction and rules and the consequences. ) The power struggle represents the human mind. The three main characters atomic number 18 the representation of the three subtracts of the mind, management o n the Id, which is invariably there rootless in the back of ones mind. The human mind is split into three antithetic parts, the Id, the Ego and the Superego as thought by an Austrian neurologist †Sigmund Freud. The Id is the pile of uncoordinated instinctual trends, basic tout ensembley, the famish for every occasion we desire.Freud thought that the Id was set by the ‘libido’ †the goose egg from life’s instinct and the go away to survive, it gives the feeling to desire. The ego is the organized possible part of your mind, it satisfies the Id by controlling it by any means to discriminate, transform or converting the powerful force of Id to useful and veridical modes of satisfaction that groundwork be by with(p) in reality and suppresses the posit for everything. The superego is your conscience, it adjudicate the right and wrong, it seeks perfection that is beyond the limits of reality, pull d give beyond the ego.Overall, the ego is a lways negotiating with the id, severe to prevent it from over whelming itself art object the superego watches over, jumps in when it thinks that it Lee, p. 2 give the gate know a moral decision about the situation. In the Lord of the fly, jackass represents the id. He has an insatiable thirst to pop and to thrive e. g. ‘He tried to convey the compulsion to row dump and kill that was swallowing him up. ’ (P70) The impulse in him to murder was eating him. In the story. As he progresses, he begins to show signs of savagery. In the eginning, they all had one opinion still that changed radically as the ‘ animal’ showed up. When labourer heard about the wildcat well, the first thing he wanted to do was to play the beast. As you could say, that the beast was a attack that equipked of knave’s Id, subsequently that, he left the family line and formed his own, a revelation for power. As diddly-squat does in the nurse, the Id springs out, t akes over control of our mind and takes avail of our fear of the beast. Shortly after that, they began to righteousness and offering the head of what they kill to the beast.As the Id was driven by the ‘libido’, old salt was driven by trace down. Then, the beast’s form was a motif, a repeatedly occurring idea, or thing, which upon repetition derives it’s meaning in alliance to the theme. The first time that the beast appeargond, zippo really believed in the beast. In rascal 34, a child tells Ralph through neandertal ‘He wants to know what you argon firing to do about the beast thing. ’(P48). by and by that, they laughed it off, as if it wasn’t real. But after a while, in chapter , they begin to query whether the beast is real or non, when samneric proverb a ‘shape’ on the hummock.The resolve †They were absolutely terrified about the ‘beast’. Ralph represents the Ego in the Lord of the Flies since he has always been struggling with cocksucker in power and strength. A key moment in the book of the power struggle is when Jack leaves the kinsfolk ‘â€Å"I’m difference off by myself. He rotter catch his own pigs. Anyone who wants to hunt when I do can do it to a fault. ”’ Lee, p. 3 This shows that Jack is furthest apart from the other people and entirely c ars about himself. This shows that Jack is power starved and only c ars about himself. This symbolizes that the Ego is stressful to control the Id.As the ego, it is also trying to divert the power of the Id to realistic methods as tell before, when Jack raised that question of search for food everyday and so, Ralph decided that Jack could hunt, plainly non every arcminute so they can keep the advise going. Therefore, Ralph represents the Ego. Simon represents the superego in the Lord of the Flies. When Simon heard about the beast, he didn’t cower away, shitless of the beas t, he did the opposite. The only person who does not believe that there is a beast is Simon. Simon later discovers that the physical ‘shape’ is real a man in a parachute being dragged up the hill by the wind.He then(prenominal) goes to untangle the figure, even though it is foul and rotten away. We can see this in this quote: Simon knelt on all fours and was sick till his post was empty. Then he took the lines in his hold; he freed them from the rocks and the ? gure from the wind’s indignity. He saves the figure even though it is not obligatory, he saves it out of his own virtuousness and will, he does this not for the greater good, solely only because estimable because it is unfair for a corpse that has to be strung up ilk that. Therefore, Simon represents the superego in the Lord of the Flies. The ‘beast’ in the book is a manifestation of fear.This paragraph will focus on how our fear or Id is always part of us, in the back of our minds, unc onsciously. Mentioned in the old paragraphs, it shows that the mind is split into three different parts, the id, the ego and the superego. The id eats away at us, when there is a trigger to set us off. The person who really became an ‘id’ was Jack, by the end of the book he was a dehumanized animal. The trigger for Jack was the the ‘beast’ itself. When they power saw the physical form of the beast, which was equitable a man on a parachute, they were Lee, p. 4 absolutely terrified, they ran away from it as fast as they could.Something interesting to headspring out was as Ralph was running down the mint, it also said that: ‘Ralph found himself victorious giant strides among the ashes, heard other creatures strident out and leaping and dared the impossible on the dark slope; presently the mountain was deserted, save for the tree abanthroughd sticks and the thing that bowed. (p135)’ Notice how here that it describes the other boys as ‘ other creatures’ but not boys. They are square uping into the darkness of primitive humans. At first, they were putting on face blusher and dear laughing it off, but then it gets very serious as shown through this quote: The face of red and fair and black, swung through the air and jigged towards Bill. Bill started up laughing; then suddenly he fell silent and bl down the stairsed away through the bushes. Jack rushed towards the twins. â€Å"The rest are making a line. Come on! ” â€Å"But-” â€Å"-We-” â€Å"Come on! I’ll crawling up and stab-” The mask compelled them. ’ (P66 ) Notice that Jack said that they are making a line and they will creep up and stab them. This reflects on the final barb how the hunt for Ralph is just like this scene, it is providing predict for later. They stab to satisfy their own need to hunt.A great spokesperson for this is from Simon’s goal to neandertal’s death and in conclusion to the hunting of Jack. At the death of Simon, we can tell that it was an accident and it was ambiguous whether it was well-educated or unintentional, they were all driven to fear with the surroundings. Then came piggish’s death. Ralph and Piggy came to Jack’s fort for self-possessed means to ask for Piggy’s glasses back. But then, they got into an argument and came teeth to teeth fighting. Roger observed from above and as it says: ‘High overhead, Roger, with a sense of activated abandonment, leaned all his weight on the lever. ’(p200 †201) and then,Lee, p. 5 ‘The rock struck Piggy a glancing blow from chin to knee; the conch change integrity into a thousand white fragments and ceased to exist. Piggy, verbalism nothing, with no time for even a grunt, travelled through the air sidelong from the rock, turning over as he went. The rock bounded twice and was missed in the timberland. Piggy fell cardinal feet and landed on his back crossways that square, red rock in the sea. ’(P200-201) This shows that Roger, under the influence of Jack, did this cruel act of fury on purpose, killing Piggy just like that. But the most cannibalic act they did was to hunt and kill Ralph.The reason? Hunting is an act of mainly gaining something like meat and such while here, they are hunting Ralph just for pleasure and to institute on to that, hunting is usually to hunt animals, but here they are hunting a human. In addition, here is an line from the hunting of Ralph. ‘The ululation spread from shoring to shore. The savage knelt down by the jar against of the thicket, and there were lights flickering in the forest behind him. ’ (Page 221) The hunting of Ralph takes place end-to-end the island. The boys are no longer being described as boys in this quote, as stated that ‘The savage knelt’ (P221).The children have really experience un refine barbarians, hunting to each one other as if it was just a game of fun. An interesting rase in the book is when Simon is talking to the imaginary ‘Lord of the flies’. It holds something very sinister. ‘You knew, didn’t you? I’m part of you? Close, close, close! I’m the reason why it’s no go? Why things are what they are? ’ (P158) The Lord of the Flies is always part of us. This supports how it is fear itself that is haunting these boys, they descend into darkness with out elegance. The head speaks to Simon in an ominous way, with ‘Why things are what they are? ’, suggesting that we created it ourselves.Lee, p. 6 The important of finish and how, without it we would become savages is a wide topic. The main focus of civilization in this book is send packing. Symbolically, the fire represent the will to be civilized; the absence of the fire represent the red ink of civilization. The fire in this book is a symbol for civilization because they keep it going to signal a ship, in the end, they just give up on tutelage the fire going for two reasons, one, Samneric saw the ‘beast’ on the hill, which made them terrified, second, there was not enough people formerly most of the people from Ralph’s tribe went over to join Jack’s tribe.Piggy states that ‘â€Å"That’s where they’ve bypast. Jack’s party. ”’(P188) They lose the will to live. Jack’s perfect of a good life on the island is to hunt and kill nothing else while Ralph’s ideal is to sustain the toilet from a fire so a ship will see it and come rescue them. A detail to point out is also that Piggy says on P37 ‘I bet it’s gone tea-time’ This brings back what they were doing back at blank space †a routine. Here in the jungle, they have just recently crashed and have no organization whatsoever, by saying this, Piggy is bringing back the children to what they would have done if they were ba ck in civilization.Another reason for civilization and social interactions is that we would go insane if it were not that we had someone to talk to. For example, when Simon was traversing to the sow’s head that Jack’s tribe had killed and offered to the imaginary ‘beast, this character the ‘Lord of the flies’ pops up in Simon’s unconsciousness, he starts to hallucinate. ‘Simon shook. â€Å"There isn’t anyone to help you. barely me. And Im the Beast. ”’. When we are alone, things like this start to happen. ‘The world, that apprehensible and lawful world, was slipping away’ (P98).Another example of the group descending into civilization is when Jack meant to kill Ralph: ‘Vicious, with full intention, he hurled his spar at Ralph. ’ (P201) We don’t kill a fellow human being that easily and when we do it is with reason, but here, Jack throws it at Ralph, with intention but without reason . The murderous hate has consumed Ralph. He is uncivilized and barbaric. In conclusion, Lord of the Flies is a book where the power struggle between Ralph and Jack, but with Simon as the overview figure, is a representation of the human personality, with Simon andLee, p. 7 Ralph trying to contain Jack just as in the mind how the Ego and Superego try to contain the Id, how the Id is always in the back of mind and without civilization we would descend into becoming savages. But the children, as previously mentioned, were only around ten to twelve years old and children as the symbol of innocence but withal they consider and commit such unkind acts, does it not mean that we are all savages at the bottom of our heart too?\r\n'

'A Five Year Marketing Plan For Tulip Clothing Essay\r'

'This five-year marketing stick out for Tulip garment has been created to secure superfluous funding for growth and to inform employees of the social club’s current status and direction. Although Tulip was launched in the UAE only three years ago, the unassailable has experienced greater-than-anticipated demand for its products, and research has shown that the luff market of sport-minded consumers and sports sellers would like to buy much than(prenominal) periodic clothing than Tulip currently offers. In addition, Tulip plans to explore opportunities for online sales.\r\nThe marketing environs has been in truth receptive to the riotous’s high-quality goods †casual clothing in fashionable influence with parole and slogans that reflect the interests of outdoor enthusiasts some the country. Over the adjacent five year, Tulip dejection add-on its distribution, offer vernal-made products, and coax modernistic customers. 2. Company Description\r\n Tulip robes was founded three years ago by entrepreneurs Damian Thomas and Geoff Compton. Tulip Clothing reflects Damian’s and Geoff’s passion for the out of doors.\r\nThe federation’s pilot light cotton T-shirts, caps and denim jackets bear logotypes of different sports such(prenominal) as kayaking, muckle climbing, bicycling, skating, surfing, and horse vertebral column or camel riding. But any item shows off the company’s slogan â€Å"Let’s throw off!”. Tulip sells clothing for both men and women, in the hottest colours with the coolest names †such as sunrise pink, sunset red, twilight purple, leave rose, cactus green, ocean blue, mountaintop white, and river rock grey (Thomas 2011). Tulip prepare is currently carried by small retail stores that specialize in outdoor clothing and gear. Most of these stores are concentrated in Abu Dhabi and malls in the northern Emirates.\r\nThe high quality, trendy colours, and unique messa ge of the clothing know gained Tulip a following among consumers between the ages of 25 and 45. Sales have tripled in the conk year alone, and Tulip is currently working to boom its manufacturing capabilities. Tulip is also committed to giving back to the company by contributing to local anesthetic conservation political programs. Ultimately, the company would like to discoer and fund its own environmental programs. This plan will outline how Tulip intends to introduce new products, expand its distribution, enter new markets, and bewilder back to the community. 3. Tulip’s Mission and Objectives\r\nTulip’s mission is to be the leading producer and marketer of personalized, casual clothing for consumers who admire the outdoors. Tulip wants to inspire people to get outdoors more often and enjoy family and friends maculation doing so. In addition, Tulip strives to design programs for preserving the natural environment. During the next five years, Tulip seeks to a chieve the following pecuniary and nonfinancial goals: Financial Objectives:\r\nObtain financing to expand manufacturing capabilities, increase distribution, and introduce cardinal new product lines. Increase r chargeues by at least 50% each year.\r\nDonate at least AED 25,000 a year to conservation organizations. Nonfinancial Objectives:\r\n innovate two new product linesâ€customized logo clothing and lightweight luggage. Enter new geographic markets in neighbouring GCC countries.\r\nDevelop a successful Internet site, while maintaining tight relationships with retailers. Develop its own conservation program aimed at promoting environmental certainness in local communities. 4. Core Competencies\r\nTulip seeks to use its encumbrance competencies to achieve a sustainable warring advantage, in which competitors crowd outnisternot provide the same look on to consumers that Tulip does. Already, Tulip has developed core competencies in (1) fling a high-quality, branded produc t whose calculate is recognizable among consumers; (2) creating a sense of community among consumers who purchase the products; and (3) developing a temper among retailers as a reliable manufacturer, delivering the put across number of products on schedule.\r\nThe firm intends to get along on these competencies through marketing efforts that increase the number of products offered as well as distribution outlets. By forming strong relationships with consumers, retailers, and suppliers of fabric and other goods and services, Tulip believes it can create a sustainable competitive advantage over its rivals. No other clothing company can say to its customers with as ofttimes conviction â€Å"Let’s argument!”. 5. Situation Analysis\r\nThe marketing environment for Tulip represents overwhelming opportunities.\r\nIt also contains some take exceptions that the firm believes it can meet successfully. A gussy up outline of the company highlights Tulip’s strength s, weaknesses, opportunities, and threats. force the right conclusions from a SWOT analysis is the most important purpose of do the analysis (Kotler 2009). Strengths:\r\nTulip’s dedicated founders examine the target market and product. Tulip has achieved distribution in several markets with quick acceptance. Tulip has very weeny debts with great potential for growth. Tulip works with a single manufacturer, allowing high quality check over levels. Weaknesses:\r\nTulip’s founders may lose agglomerate of the potential scope of the business. A restrain number of consumers around UAE are aware of the Tulip brand. The firm has limited cash flow.\r\nTulip relies on a single manufacturer which limits the proceeds capacity if the firm wants to expand. Opportunities:\r\nTulip’s stanch customers are likely to buy more products.\r\nGaps exist in the UAE market that can be filled with new products such as customized clothing items and luggage. The key challenge in f illing these gaps is in the formation process that allows ideas to move forward; to be processed and refined in a way so that direction can â€Å"pick the winners” (Florén & amp; Frishammar 2012). Tulip has a chance to expand across the GCC into new markets. The firm can reach more consumers via a website.\r\nThreats:\r\nConsumers may tire of the excogitation and the firm needs to keep it fresh. bigger competitors such as Marks & Spencer or Timberland may ground a similar product line. Clothing sales have generally been humdrum over the past few years, even though UAE has the highest fashion spending in the developed world (Sambidge 2011). Relationships with retailers may return if they feel internal competition from the meshing site. The SWOT analysis presents a thumbnail subject of the company’s position in the marketplace. In just three years, Tulip has make some impressive strengths while feel forward to new opportunities. Its dedicated founders, t he growing number of brand-loyal customers, and sound financial management place the company in a\r\ngood position to grow.\r\n'