'A Five Year Marketing Plan For Tulip Clothing Essay\r'

'This five-year marketing stick out for Tulip garment has been created to secure superfluous funding for growth and to inform employees of the social club’s current status and direction. Although Tulip was launched in the UAE only three years ago, the unassailable has experienced greater-than-anticipated demand for its products, and research has shown that the luff market of sport-minded consumers and sports sellers would like to buy much than(prenominal) periodic clothing than Tulip currently offers. In addition, Tulip plans to explore opportunities for online sales.\r\nThe marketing environs has been in truth receptive to the riotous’s high-quality goods †casual clothing in fashionable influence with parole and slogans that reflect the interests of outdoor enthusiasts some the country. Over the adjacent five year, Tulip dejection add-on its distribution, offer vernal-made products, and coax modernistic customers. 2. Company Description\r\n Tulip robes was founded three years ago by entrepreneurs Damian Thomas and Geoff Compton. Tulip Clothing reflects Damian’s and Geoff’s passion for the out of doors.\r\nThe federation’s pilot light cotton T-shirts, caps and denim jackets bear logotypes of different sports such(prenominal) as kayaking, muckle climbing, bicycling, skating, surfing, and horse vertebral column or camel riding. But any item shows off the company’s slogan â€Å"Let’s throw off!”. Tulip sells clothing for both men and women, in the hottest colours with the coolest names †such as sunrise pink, sunset red, twilight purple, leave rose, cactus green, ocean blue, mountaintop white, and river rock grey (Thomas 2011). Tulip prepare is currently carried by small retail stores that specialize in outdoor clothing and gear. Most of these stores are concentrated in Abu Dhabi and malls in the northern Emirates.\r\nThe high quality, trendy colours, and unique messa ge of the clothing know gained Tulip a following among consumers between the ages of 25 and 45. Sales have tripled in the conk year alone, and Tulip is currently working to boom its manufacturing capabilities. Tulip is also committed to giving back to the company by contributing to local anesthetic conservation political programs. Ultimately, the company would like to discoer and fund its own environmental programs. This plan will outline how Tulip intends to introduce new products, expand its distribution, enter new markets, and bewilder back to the community. 3. Tulip’s Mission and Objectives\r\nTulip’s mission is to be the leading producer and marketer of personalized, casual clothing for consumers who admire the outdoors. Tulip wants to inspire people to get outdoors more often and enjoy family and friends maculation doing so. In addition, Tulip strives to design programs for preserving the natural environment. During the next five years, Tulip seeks to a chieve the following pecuniary and nonfinancial goals: Financial Objectives:\r\nObtain financing to expand manufacturing capabilities, increase distribution, and introduce cardinal new product lines. Increase r chargeues by at least 50% each year.\r\nDonate at least AED 25,000 a year to conservation organizations. Nonfinancial Objectives:\r\n innovate two new product linesâ€customized logo clothing and lightweight luggage. Enter new geographic markets in neighbouring GCC countries.\r\nDevelop a successful Internet site, while maintaining tight relationships with retailers. Develop its own conservation program aimed at promoting environmental certainness in local communities. 4. Core Competencies\r\nTulip seeks to use its encumbrance competencies to achieve a sustainable warring advantage, in which competitors crowd outnisternot provide the same look on to consumers that Tulip does. Already, Tulip has developed core competencies in (1) fling a high-quality, branded produc t whose calculate is recognizable among consumers; (2) creating a sense of community among consumers who purchase the products; and (3) developing a temper among retailers as a reliable manufacturer, delivering the put across number of products on schedule.\r\nThe firm intends to get along on these competencies through marketing efforts that increase the number of products offered as well as distribution outlets. By forming strong relationships with consumers, retailers, and suppliers of fabric and other goods and services, Tulip believes it can create a sustainable competitive advantage over its rivals. No other clothing company can say to its customers with as ofttimes conviction â€Å"Let’s argument!”. 5. Situation Analysis\r\nThe marketing environment for Tulip represents overwhelming opportunities.\r\nIt also contains some take exceptions that the firm believes it can meet successfully. A gussy up outline of the company highlights Tulip’s strength s, weaknesses, opportunities, and threats. force the right conclusions from a SWOT analysis is the most important purpose of do the analysis (Kotler 2009). Strengths:\r\nTulip’s dedicated founders examine the target market and product. Tulip has achieved distribution in several markets with quick acceptance. Tulip has very weeny debts with great potential for growth. Tulip works with a single manufacturer, allowing high quality check over levels. Weaknesses:\r\nTulip’s founders may lose agglomerate of the potential scope of the business. A restrain number of consumers around UAE are aware of the Tulip brand. The firm has limited cash flow.\r\nTulip relies on a single manufacturer which limits the proceeds capacity if the firm wants to expand. Opportunities:\r\nTulip’s stanch customers are likely to buy more products.\r\nGaps exist in the UAE market that can be filled with new products such as customized clothing items and luggage. The key challenge in f illing these gaps is in the formation process that allows ideas to move forward; to be processed and refined in a way so that direction can â€Å"pick the winners” (Florén & amp; Frishammar 2012). Tulip has a chance to expand across the GCC into new markets. The firm can reach more consumers via a website.\r\nThreats:\r\nConsumers may tire of the excogitation and the firm needs to keep it fresh. bigger competitors such as Marks & Spencer or Timberland may ground a similar product line. Clothing sales have generally been humdrum over the past few years, even though UAE has the highest fashion spending in the developed world (Sambidge 2011). Relationships with retailers may return if they feel internal competition from the meshing site. The SWOT analysis presents a thumbnail subject of the company’s position in the marketplace. In just three years, Tulip has make some impressive strengths while feel forward to new opportunities. Its dedicated founders, t he growing number of brand-loyal customers, and sound financial management place the company in a\r\ngood position to grow.\r\n'