Greek and Chinese ways of life Essay

Throughout the course of history, civilizations have been developing all over the globe. Some of these civilizations have shared several goals, experiences, and problems. Two particularly noteworthy civilizations are those of Greece and China. Greece had many city-states within in it. Two major Greek city-states were Sparta and Athens. Despite belonging to Greece, these city-states were unique culturally, politically, and socially. The Han Dynasty in China is another civilization that was unique in terms of its cultural, political, and social development. Greek and Chinese civilizations have several similar and different aspects that have been the reason for their goals, experiences, and problems in life, but they both have also been unique culturally, politically, and socially. Athens, one of the most powerful city-states in Greece, had three major goals defined by its ruler, Pericles. His three major goals were to protect Athens, beautify it, and to make the Democracy stronger. In order for Pericles to strengthen the democracy he needed to increase the number of paid public officials. Read more: Constitution mini q answer key essay Before, only the wealthy could afford to hold public office, but by increasing the number of paid public officials it allowed even the poor to engage in self-government. Pericles believed that the Athenian constitution should be in the power of the people and by establishing a direct Democracy; he was able to enforce this in Athens. One way Pericles attempted to protect Athens was by using the money from the treasury of the Delian League to build Athens the strongest fleet of ships in the Mediterranean. The Delian League was an alliance of ancient Greek city-states, which were dominated by Athens. This was important in protecting Athens since it was surrounded by water. If they could control access to their surrounding waterways then they could decrease their chances of invasion. Athens is located right next to the Mediterranean Sea, which enabled them to develop their strong navy force for military use. This was only one way Pericles strengthened Athens; he also found a way to make Athens gloriously beautiful. Pericles beautified Athens by using money from the Empire to buy gold, ivory, and marble. He did this because those materials were expensive assets and helped make Athens a wealthier and powerful city-state. All these goals that Athens developed over time, helped protect it, beautify it and make it the strongest city-state of all time. Despite Athens’ prosperity, this city-state experienced many obstacles that ultimately stripped it of its dominance within Ancient Greece. Power shifted from Athens to Sparta during the Peloponnesian War. Sparta was focused primarily on militaristic endeavors while Athens celebrated peace, intellectual development, art, and beauty. Sparta had an inarguable advantage since all male citizens spent their lives training to become strong soldiers, and all women were responsible for being strong enough to bear more soldiers. Sparta’s attacks were most effective when fighting on land so Athens did have an advantage since it was surrounded by bodies of water and had the strongest navy in all of Greece. Under Pericles, Athens’ plan was to avoid land battle with the strong Spartan Army, so they waited for the right time to strike from the sea. Years passed and eventually Athens fell to Sparta’s strong military tactics. After Sparta won the war, it was then the strongest city-state in ancient Greece. Athens’ downfall shifting power in favor of Sparta was important because it reshaped the Ancient Greek World. These developments made Sparta the strongest city-state in all of Greece. Athens also had major economic inequalities which shaped their way of life. Athenian farmers often found themselves sold into slavery when they were unable to repay the loans they had borrowed from their neighbors. This forced them to pledge themselves as collateral. Years passed and the Athenian farmers asked their lenders to cancel the debts and to give them land. The lenders were not so keen on this idea, which led to a civil war within Athens between the farmers and the lenders. This civil war within Athens, gave Sparta the right time to strike. Once Sparta attacked, it was all over because Athens was not prepared to strike back. The war within made Athens weaker, giving Sparta the advantage it needed to win the Peloponnesian War. This civil war helped shape Athens’ future by distracting it from external concerns thus giving Sparta the chance to attack and ultimately win the Peloponnesian War. Sparta was a city-state within Greece that also had many goals, experiences and problems. One of Sparta’s main goals was to create an invincible force. They made their army an invincible force by training their warriors from a young age to become the men Sparta needed to fight Sparta’s wars. This allowed for the expansion of Sparta’s military power. One example of their military power was their victory in the Peloponnesian war. Sparta had strong military tactics, which helped them overcome the mighty city-state Athens. Athens was considered most powerful because of its prosperity, wealth, and strong navy fleet, but Sparta won the war due to their military power on land and the civil war which weakened Athens. The war changed the dynamic power between the two city-states, which caused a great deal of unique changes in these two city-states, and thus, all of Ancient Greece. The Han Dynasty within the Chinese civilization was another civilization that had many goals, experiences, and problems. One of the Han Dynasty’s main goals was the unification of China. The Han dynasty was able to unify China by incorporating principles of Confucian thought into social structure, laws, and spiritual beliefs. The incorporation of Confucianism helped to strengthen the economy, reconstruct the royal palace, and also allowed for the rise of aristocratic families. Confucianism brought the idea that people are born with a potential for morality. The Han incorporated this idea into their state policy, believing that rulers must support it. This caused the Han period to see a great reduction in harsh laws and punishments, and a turn to rule by merit doctrine, which is rule under one leader. The Han Dynasty’s unification transformed Chinese civilization in many ways leading to its cultural, political, and social uniqueness. The Han dynasty experienced great military expansion throughout its reign. Its powerful military forces were able to expand the kingdom all the way to Vietnam and Korea. Chinese culture, ways of life, schools of thought, and religion were spread to all of these conquered lands. This was a major accomplishment for the Han dynasty because it changed the world in more ways than anyone could suspect. Most of all, it made the Han Dynasty bigger and stronger, thus more capable of making even more influential changes. This expansion led to increase trade, which brought about the Silk Road, a massive network of trade routes which connected the East to other parts of the world. The Chinese used the Silk Road to trade mostly silk, copper, and iron; however this trade route grew to also support the exchange of many other objects such as spices, weapons, textiles, and more. The improved trading network and military expansion allowed the Chinese civilization to prosper as a nation, and to develop culturally, politically, and socially under no one’s terms but their own. Athens and Sparta were city-states within Greece, but they both had different forms of government. Athens’ government occasionally used tyrannical methods, but mainly followed a democratic model of government. The Spartans did not approve of tyranny so they produced a different form of government in order to avoid it. The Spartans’ form of government was called an Oligarchy. Oligarchic government is made up of four parts: the kingship which is unique in that there are two kings, the Gerousia (the council of elders), the Ephorate, and the assembly. These two forms of government helped these respective city-states within Greece to become some of the strongest nations in the world. Unlike Greece, China was a feudal state. The Han Dynasty was a heavily centralized state, much like that of Sparta. The Hans did not follow Athens’ form of democracy, which made them different from each other. Under the Han rulers, the doctrines of Confucianism were revived and followed. Under Confucian teachings, the ruler and the subject should have mutual respect for each other, the people and the ruler should both exhibit good behavior, and the ruler should be an example for the rest of the people. Everyone was expected to respect the ruler, even if he was a bad leader. Legalism was another governmental ideal that was spread throughout the Han Dynasty. Legalism stated that humans were naturally evil and required discipline and restraint by the government. Throughout the Han dynasty, these two forces influenced the government. Confucian teachings and Legalism shaped the Han dynasty’s goals, experiences, and problems which contributed to make them the nation they have become. Many differences between Athens and the Han Dynasty have caused them to become the nations as we know them today. One of the most influential differences between the two was the type of government they used within their civilizations. Athens had a democracy, whereas the Han Dynasty had a monarchical form of government. The difference between a democracy and a monarchy is that a monarchy is a form of government in which supreme power is given to an individual, who is the head of the state. The individual who heads a monarchy is called a monarch. Monarchies were the most common form of government in the world during ancient and medieval times. On the other hand in a democratic form of government the supreme power is held completely by the people under a free electoral system. These two forms of governments were prevalent in civilizations all over the globe. Many civilizations have prospered from these forms of governments, and most are still being used today. Another major difference between Athens and the Han Dynasty was that Athens was a small region of Greece whereas the Han Dynasty occupied a much bigger area all over China and was actively working to spread its kingdom. The amount of area a civilization conquered or owned helped determine if it was a strong civilization or a weak one. Athens despite being a small civilization in comparison with the Han Dynasty was still quite strong. Athens won its fair share of wars and battles, just like the Han Dynasty. One reason why Athens was a small civilization in compared to the Han Dynasty was because Athens was a city-state that was part of a greater empire, whereas the Han Dynasty was a great empire itself, making it stronger than Athens. Another difference between Athens and the Han Dynasty was that the Athenians were pagans, whereas the Han Chinese believed in Confucianism and Daoism. All these differences between the Han Dynasty and Athens have shaped the goals, experiences and problems for both civilizations in many ways. Within the Han society there were numerous agricultural inventions that helped to boost productivity throughout the dynasty. Among these were pulleys, and ox collars to enable the oxen to pull plows without choking. Another agricultural invention that increased productivity was winding gears which helped with mining. This differed from the Greek model in that the Greeks didn’t really contribute much to increase agricultural productivity. The Greeks believed that no new methods were needed because there were enough slaves to do the work. Productivity was one way in which the Greeks fell short of China’s standards. Without agricultural inventions the Han Dynasty would not have been nearly as prosperous since these inventions helped shape their way of life and boosted their economy. One major similarity between the Greece civilizations and the Chinese civilization was that their social inequalities and weaknesses of the lower classes of society brought them to their decline. In Greece, the soil conditions were not ideal for the growth of grain, but grain was an extremely important part of Greek life. Farmers turned to olives and grapes which were very well adapted to the soil’s conditions, but were high in terms of maintenance. Also, grape vines and olive trees did not produce fruits for at least five years after planting; however, farmers still had to pay money to take care of the land, while getting nothing in return. As a result, the majority of the Greek farmers went into debt. Once in debt, they were very often mistreated by their landlords, who forced them to become laborers or slaves. The Greeks let their slaves do all the work, so there was little need for inventions that could increase productivity. Weakness within Athens and other city-states caused them to fight for each other’s lands incessantly. Constant fighting between the city-states was the greatest weakness Ancient Greece faced. These problems within the Greek world shaped their ways of life in ways comparable and contrastive to the Chinese world. Within China, a weakness of the Han Dynasty was that the empire was debilitating gigantic. Near the center of the empire, government power was strong. However, as one moved outward toward the borders, government authority gradually declined due to lack of central government oversight. As time progressed, the once effective administration from the Han rulers became corrupt. For example, landlords would lie on their land taxes, so they could make a greater profit. Like Greece, the Chinese landlords would often double tax their already poor peasants, which eventually damaged the economy. When court officials tried to strip the corrupt landlords of their lands, they faced enormous resistance and were unable to change anything. Another weakness which contributed to the downfall of the Han Dynasty, like the Greeks, was internal fighting. The Confucian scholar gentry turned against the corrupt officials, while the officials struggled for power with everyone else. As all of this was occurring the lives of peasants continued to worsen. Eventually, the landholding elite held all the power in the country, and the policies of the emperor favored them. Then, Taoist ideals began to spread among the peasantry. Peasants across the country revolted in many instances, such as the Yellow Turban Rebellion, which ultimately led to the fall of the Han Empire. After the fall of the Han dynasty’s central government, power went to three warlords, officially beginning the Period of the Three Kingdoms. In the end, one can see that Greek and Chinese civilizations, though they have their similarities, have each evolved uniquely in terms of culture, political systems, and social norms and structure. Also, within these great civilizations the many differences and similarities within them have shaped their goals, experiences, and problems differently. Whether it is the form of government a nation follows, religious views, or societal beliefs, all of these factors bear influence on the civilization’s direction in the end. Works Cited Fleck, Robert. â€Å"The Origins of Democracy: A Model with Application to Ancient Greece. † Journal of Law and Economics 49 (2006). Print. Holliday, A. J. â€Å"Sparta’s Role in the First Peloponnesian War. † The Journal of Hellenic Studies 97 (1977): 54-63. Print. Homer, and Robert Fagles. The Odyssey. New York: Penguin, 2006. Print. Nylan, Michael. â€Å"Han Classicists Writing in Dialogue about Their OwnTradition. â€Å"Philosophy East and West 47. 2 (1997): 133-88. Print.

External Communication Audit Essay

Social media applications are being used every day by people all over the world. These applications such as Facebook and LinkedIn are even used by employers to generate potential personnel. These two sites both provide businesses with information they need to better their impression of the applicant. As kids in college look for jobs some don’t understand that what you post can hurt you in an interview process. â€Å"56 percent of employers said that they were likely to check out the social media presence of potential employees† (Protalinski). This statistic shows that it really does hurt you if you have inappropriate pictures on your social media sites. Overview: Facebook – Social media has been around for a long time and in 2004 the world was introduced to Facebook. It was created by Mark Zuckerburg along with the help of a few of his college friends who also attended Harvard. At first it was only available to Harvard students and moved to a few other college campuses. This was not just a website for people to meet and communicate over the internet; it was also a chance to get a closer look at businesses. In 2007, there were more than 100,000 business pages allowing companies to attract potential customers and tell them about themselves. Facebook took off and in 2011 over 350 million users accessed Facebook through their mobile phones. LinkedIn – LinkedIn was founded in December 2002 by Reid Hoffman and launched in May 2003. LinkedIn is considered a business-oriented social media service that allows you to add business connections to your contacts, find potential jobs, search companies, and even add a resume. This type of socia l media is benefited by not having the ability to add inappropriate photos to hurt your chances in an interview. Having a more resume format allows potential employers to view your past work, applied skills, and education. Project Goal: Facebook – When you apply for a job most companies now-a-days will do a  background check on you before giving you the job. This means they can look at your Facebook page at any moment. Whether that’s because you have embarrassing photos or if you have posted comments that the company views negatively. Many people lose their jobs over a Facebook issue; Caitlin Davis was the youngest NFL cheerleader for the New England Patriots and in 2008 after a picture of her was posted to Facebook she was fired just six days later. The photo was of a guy passed out after a Halloween party and Caitlin was holding a marker, acting like she was drawing on him. This is just one example of how Facebook can be damaging to your career. It also is not just about pictures Facebook allows you to post comments and those too can be more damaging than any photo. Once you post a comment it is out on the internet anyone can see it and must of the time people are insensitive to others and can be very cruel on Facebook. I have read numerous fights between people where they are being completely rude and crude to other people’s feelings. Facebook give its users the ability to like bands, companies, and social figures. Going through interview employers can look at these likes, which means if you have liked any inappropriate figures they can be viewed. An example would be an underage student liking the pages or alcohol companies or illegal drugs can hurt them in an interview. LinkedIn – LinkedIn gives people the ability to set up a professional social media site that helps them create a professional network. Creating and establishing a successful network can help immensely in finding a job. Through the LinkedIn profile you can connect with other professionals and it will show them your interest. Having applied skills in certain fields will give you an advantage when employers are looking over applicant. LinkedIn allows your connections to endorse these skills, which means they have been proven of those skills. Many employers look at references of an applicant and LinkedIn allows connections to post a reference statement, this eases this process. Only being able to upload one main profile picture reduces the risk of having any inappropriate pictures. Conclusion – The better social media site for a business setting is LinkedIn. With a resume formatted profile it allows potential employers to better understand their applicant or even search for employees. More recruiters  look at LinkedIn to hire people than any other social media site. A point that we want to emphasize is that people, especially college kids need to clean up and watch what they post on Facebook. Employers will view your profile content whether you let them or not. LinkedIn is more popular in the business world and students should start to build this profile and network as they prepare to graduate. References Bersin, J. (2012, May 21). Facebook vs. LinkedIn – What’s the Difference?. Forbes. Retrieved April 26, 2014, from http://www.forbes.com/sites/joshbersin/2012/05/21/facebook-vs-linkedin-whats-the-difference/ Facebook vs LinkedIn. (n.d.). – Difference and Comparison. Retrieved April 26, 2014, from http://www.diffen.com/difference/Facebook_vs_LinkedIn Protalinski, E. (n.d.). 56% of employers check applicants’ Facebook, LinkedIn, Twitter | ZDNet. ZDNet. Retrieved April 26, 2014, from http://www.zdnet.com/blog/facebook/56-of-employers-check-applicants-facebook-linkedin-twitter/7446

What Does It Take to Get into the University of Denver?

The University of Denver accepts 58% of applicants. What does it take to get in? Located in south Denver, the University of Denver boasts being situated in what’s becoming one of the trendiest cities in the U.S. Just a short drive to the iconic Rocky Mountains, the University of Denver takes advantage of both its urban resources and natural splendor to provide an enriching private education for its students. Beyond its advantageous setting, the University of Denver also offers a distinct women’s college that female students can opt into, where they’ll receive all the benefits of a single-sex college as well as the resources available to the co-ed school. Given its small size, students can expect to receive more individualized attention then they would at larger, nearby colleges such as UC Boulder. The University of Denver is the perfect school for any student who wants a small college feel with access to an urban social life and incredible outdoor activities. Keep reading to learn more about the tips that have helped ’s students get into the school that’s perfect for them. Apply to DU using either the institution-specific Pioneer Application or the Common Application . While you should choose the application format you’re most comfortable with, we generally recommend that you use the Common App, since you’ll be able to quickly and easily reuse parts of your application when applying to other schools. We’ve written an extensive guide, so be sure to check out The Common App: Everything You Need to Know . The University of Denver has several decision and deadline options: If you’re unsure about whether you should apply early, check out our post Early Action vs. Early Decision vs. Restricted Early Action . To apply, be sure to send in all of the following: For homeschool students: You will be required to submit a letter of recommendation from a non-family member. For international students: If English is not your first language, you’ll need to demonstrate your proficiency through TOEFL, IELTS, or CAE scores. You can also supplement your application with a video interview to confirm your English proficiency, and you will want to send test scores for any secondary high school programs such as IB. Last year, the University of Denver’s acceptance rate was 58% . DU received 19,904 applications last year and admitted 11,554 students. Of those, 1,504 students actually enrolled, making it similarly selective to schools like Illinois Institute of Technology and Texas A&M University . While there’s a good chance you’ll be admitted, you should still take the application process seriously and make sure that every part of your application is as strong as possible. One way to increase your chances is to get help from people who have been through the process before. Connecting with someone who has successfully gained admission to a school like DU can make the difference between rejection and acceptance. Estimating your chance of getting into a college is not easy in today’s competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academic and extracurricular profile and estimate your chances. Our profile analysis tool can also help you identify the improvement you need to make to enter your dream school. DU uses a holistic review process to choose students with potential and who will contribute to the DU community. Use your application to highlight your strengths in the following areas. Academics. DU places a greater emphasis on GPA than it does test scores, but the admissions counselors will consider both when evaluating your application. The average GPA for incoming freshman was a 3.7, with the middle 50% of applicants falling between 3.47 to 4.0. The average SAT score was 1265, with the middle 50% earning scores between 1170 and 1370. The average ACT score was 28, with the middle 50% earning scores between 26 and 31. Extracurriculars. DU doesn’t care what activities you were involved in throughout high school, but they do want to see that you pursued something you were interested in with passion and excellence. This could mean taking a leadership position at your school, starting a new organization or initiative, or being recognized for your talents through awards and recognition. Whatever you do, show why those activities were meaningful to you and how you went above and beyond in following them. Character. It’s important that you give the DU admissions officers insight into who you are and what your strengths are. Write a compelling essay that focuses on an accomplishment or strength that you are proud of, and choose recommenders who can highlight strengths beyond what you could cover in your essay alone. Contribution to Community. DU is explicitly looking for students who will engages with their community. Show how your strengths and experiences will enrich the student body and how you’ll engage with the campus and the surrounding community. You can highlight how you’ve contributed to communities in the past through service or leadership. Every application is different, but over the years we’ve seen these strategies give our clients applications that are three times more likely to gain favorable admissions results. Tell your story. The University of Denver explicitly say that they give a lot of weight to your essay, extracurriculars, and supplementary materials, and the admissions counselors are looking for bright, motivated students who will make the most of their education. Whatever you don’t include in your application, they won’t know about, so make sure you highlight your strengths, your values, and your passion throughout your application. Partner with recommenders. Most students choose a recommender and let the recommender do all the work, but you need to make sure that every piece of your application is strong. Choose recommenders who can complement your essay by highlighting a different aspect of your character, such as athletic coaches or work/volunteer supervisors. Give your recommenders all the help they need to make their letters flow with the rest of your application. Enhance the themes of your completed application. A seasoned admissions counselor will review your entire application in about nine minutes and evaluate it. If you want them to remember something positive about you, then you’ll need to mention it throughout your application, not just once and hope that they remember. Try this strategy—finish your application at least a week early and leave it alone for a few days. When you return to it, read the whole application in nine minutes. What stood out to you? What wasn’t clear or could be improved on? Then make those improvements. The University of Denver receives applications from more qualified applicants than they can accept, and they work hard to make sure the DU is affordable for the students they admit. If you find yourself facing a no-thank-you at the end of the admissions process, don’t be too hard on yourself. Bright, motivated, resourceful students will find success, or create it, anywhere they go. The University of Denver doesn’t appear to have a formalized decision appeals process. However, we do not recommend that you petition your decision, as across most schools, decisions are rarely reversed. You are eligible to apply for transfer for any of the academic quarters, and DU is very open to transfer students, adults returning to complete their degrees, and other types of nontraditional students. That said, you’ll still need to complete an application via the Pioneer App or Common App, include your college transcripts with at least a 3.0 college GPA, and, if you’ve completed less than a year of college, you’ll want to include your standardized test scores as well. You can reapply after taking a gap year, but this path is riskier than simply committing to another school and requesting to take a gap year there. To see if a gap year is right for you, visit our posts, What Are the Pros of Taking a Gap Year? and What You Need To Know When Applying to Colleges After a Gap Year . By far, we recommend looking at another great school and making the most of your time there. Consider applying for other Colorado schools such as the University of Colorado – Boulder or Colorado College. For advice on adjusting to a different college path, check out our post Envisioning a New Future: Preparing for Life at Your Second-Choice (or Third, or Fourth) School . The University of Denver is a great option for dedicated students. If you’d like more personalized advice on your admissions profile, offers College Applications help , where you’ll be paired with a successful mentor at a top school who helps you along every step of the application process.

Development of Computing Networking for the Company Term Paper

Development of Computing Networking for the Company - Term Paper Example LANs offer users several advantages, including shared access to devices and applications, file exchange between connected users, and communication between users via electronic mail and other applications. A metropolitan area network (MAN) is a network that interconnects users with computer resources in a geographic area or region larger than that covered by even a large local area network (LAN) but smaller than the area covered by a wide area network (WAN). The Internet is a global network connecting millions of computers. More than 100 countries are linked into exchanges of data, news, and opinions. Each Internet computer, called a host, is independent. Its operators can choose which Internet services to use and which local services to make available to the global Internet community. There are a variety of ways to access the Internet, either through an online service like AOL or through a commercial Internet Service Provider (ISP). The intranet is as "An infrastructure based on Internet standards and technologies that supports sharing of content within a limited and well-defined group." The "infrastructure" referred to the organizational and management infrastructure that created, managed, and shared the content. The physical network is based on the Internetworking Protocol (IP) like the Internet. The intranet is as "An infrastructure based on Internet standards and technologies that supports sharing of content within a limited and well-defined group." The "infrastructure" referred to the organizational and management infrastructure that created, managed, and shared the content. The physical network is based on the Internetworking Protocol (IP) like the Internet.  

Planning And Control Of Budgets Essay Example | Topics and Well Written Essays - 3000 words

Planning And Control Of Budgets - Essay Example Budgeting is a significant control system in almost all organizations (Armstrong et al., 1996; Ekholm and Wallin, 2000; Merchant and Van der Stede, 2003). A budget is defined as a quantitative statement, which comprises for a defined period of time. In which, planned revenue, assets, expenses, cash flows and liabilities may be included. And, it can be used for multiple purposes (Garrison and Noreen, 2003; Horngren et al., 2003).Additionally, a budget helps the organization to concentrate its current availability of resources; ensure an appropriate level of coordination has been put in place to ensuring budgetary objectives. In which, costs are highlighted to be controlled; and control is achieved when different types of budgets, such as master budgets, sales budgets, purchase budgets, production budgets are compared with the actual costs. On the other hand, planning comes after the step of determining budgets. Planning is strategy how to serve the budgetary objectives.Budgetary objec tives are achieved with the implementation of budgets. And, the prior study suggests that organizations use budgets for the attainment of their identical objectives and they are not determined in isolation (Moores and Yeun, 2001). Consequently, the reasons to the budget are going to be correlated (Shields and Shields, 1998). First, budgets are devised to be used as a means of communication horizontally and vertically. Horizontally, budgets can be used for the purpose of discussion among or between different departmental managers.

Business marketing report Case Study Example | Topics and Well Written Essays - 2250 words

Business marketing report - Case Study Example The gist of this is the need for an effective marketing plan that carefully takes into consideration all of the available data, with the end goal of helping MMG achieve its yearly revenues target of $1 million, or a turnover of 100 guitars on a monthly basis (Finnbogason). II. Discussion A. Analysis of the Case Facts The total guitar market in Canada is $59 million, and the revenue targets of MMG accounts for a small fraction of that, indicating a certain amount of realism in the sales targets, given that the MMG play is purely online. The total market is made up of 2.5 million people, while the sales target is 1,200 guitars annually out of total potential sales of 146,000 acoustic guitars. Again this numerical target is realistic, and is just a small fraction of all unit sales in the country. Meanwhile, among age groups, those between 15 and 24 years and over 55 years had the most leisure time, and they are natural potential target markets for guitars, as a leisure product (Finnboga son). China is the traditional manufacturing base for MMG, but given a one percent increase in tariff and rising labor costs and transport logistics costs, there is some concern whether China remains viable moving forward. Scale is a factor in this decision, and given that MMG only moves 1,200 units a year by target, there is the question of whether the scale is significant enough that any upward movements in labor costs, shipping costs, and tariffs would be material increases in the cost structure of MMG, given profit margins exceed 50 percent of costs, as projected for the new dreadnaught product to be launched in June of that year (Finnbogason). That MMG guitars suffer from a quality perception problem over the fact that its guitars are made in China., even though its guitars in actuality are of high quality and are preferred by seasoned musicians even in TV-broadcasted blind tests, is not a deal breaker, and can be assuaged and managed with advertising. In this sense endorsement deals help. Likewise, word of mouth can be a powerful form of endorsement from ordinary players who become customers as well. In other words, this problem of quality perception is not really a major problem, assuming that the right marketing interventions are implemented in the context of a holistic marketing plan for all of MMG (Finnbogason). The table on pricing reveals that the two Summer Wages models have thinner margins than the premium Signature Dreadnaught model, which has a margin of 40 percent. The two basic models sell at $799 for the Tofino model and $899 for the Dionisio model, with margins at 30 percent and 35 percent respectively. In terms of sales contribution currently the premium model accounts for 50 percent of sales, and the latter two models 40 percent and 10 percent respectively. All of the models are substantially cheaper than respective competing models from other makers. On the other hand, the new product launch would make the sales mix different from the ab ove status quo, with the new mahogany-based dreadnaught model taking market share from the premium line and from the Dionisio line, to take up 25 percent of all revenues,

Write an essay in which you argue for or against Globalization

Write an in which you argue for or against Globalization - Essay Example The largest publicly traded company is in China. The largest passenger airplane is built in Europe. The biggest movie industry is Indias Bollywood, not Hollywood. And in the most recent Forbes rankings, only two of the worlds 10 richest people are American (Zakaria, p.198). It is a fact that global wealth is currently shifting from the less heavily populated American and European region to the more heavily populated Asian region. At the same time, one should not forget the fact that, still US is the only superpower in this world. That is why America is causing huge damages to life and properties in Afghanistan, Pakistan, and Iraq in the name of war on terror. Even though Pakistan is a sovereign state and a nuclear power, they were forced to allow America to conduct its missions against Muslim fundamentalists from its soil. Who can forget the fact that America killed Osama without informing Pakistan about the attack which they were going to conduct on Pak soil. Pakistan forced to surrender to the pressure exerted by America because of the huge financial aids they receive from America. In other words, globalization helped Pakistan to gain more financial aids from America like countries; at the same time they forced to sacrifice their freedom and other li berties. Only within the moment of time represented by the present century has one species-man-acquired significant power to alter the nature of his world. During the past quarter century this power has not only increased to one of disturbing magnitude but it has changed in character. The most alarming of all mans assaults upon the environment is the contamination of air, earth, rivers, and sea with dangerous and even lethal materials (Carson, p.402). One of the major drawbacks of globalization is the increasing Consumerism. Current markets all over the world are heavily competitive. People get good quality products for cheaper prices. Moreover, the living standards of the